The origin of group buying can be traced to China where it is known as “Tuangou”. This refers to a practice where a group of online consumers get together offline and go to a store and get themselves a good bargain. This practice has now become popular in many parts of the world and has incorporated the use of social media also.
Group Buying – For people with High Disposable Income
Group buying involves buying things online which leaves the consumers with less time to take the buying decision. The group buying deals are more popular for people with high disposable incomes like young professionals.